Digital Payments for Cannabis Businesses

The #2 video we did for alt36, where we highlighted the most common issue cannabis businesses face – digital payments. It’s never easy to produce a video about something that’s not created yet…

But we always tend to turn limitations into advantages. The fact that alt36’s digital payments platform was nowhere close to completion at the time the video was crafted gave us the opportunity to build the vision we had instead of animating UI screens showing which button should the user push…

The main idea was to present the problem and connect with the viewer, showing him that we are “on the same page” and we found the solution. alt36 invested more time, money and effort into educating their audience and preparing them for the launch of the platform than teaching them how to use it – it was a wise decision.